Corporate ClueTrain

We are reading many books for JOMC 191.3, but one optional book that I have picked up and can't put down is the cluetrain manifesto by levine, locke, searls & weinberger. You can also find it online but I am still a person who needs to read something I am holding in my hand. The online version is a good place to start thinking about "markets as conversations". This statement alone had a big impact on me, with my background in corporate sales and marketing. There were so many times that my bosses would walk into Coke and Pepsi talking, but not prepared to listen. I am a listener by nature, so that behavior always felt unnatural to me. When I read the cluetrain, it feels like someone else is writing about something I have always known intuitively and I feel relieved.

Now, the Cluetrain authors insist that they don't want bumper stickers (or the equivalent) to remember the cluetrain by after it has passed, but since I am a late passenger (it was published in 1999), I will leave this as my scrapbook of my trip on the Cluetrain. Despite being 6 years old, I don't think their ideas have taken hold in nearly enough train stations. So, this is my attempt to take the Cluetrain cross country for another trip.

This blog will take a ride on the cluetrain, and make stops along the way to consider the many books and articles we are reading in our class and relate them to an area of interest of mine: corporate blogging.

All Aboard!