Tuesday, November 08, 2005
Who's on the train?
Before I do an audit of every corporate blog, I'd like to introduce you to a company that is intriguing to me--Sun Microsystems.
In Ch. 5 of "We the Media", Dan Gillmor quotes Bill Joy (who was) with Sun as saying, "most of the brightest people don't work for any one organization. Tapping the power of everyone is the best approach." You can find Sun's 1200+ blogs here. I had the opportunity to meet and interview Dave Johnson, developer of the Sun blogger software, Roller, which is how I was introduced to Sun's prolific set of bloggers. Dave created the Roller software and blogged about it as he created it, while working for another company. Sun liked the software, adopted it internally, and started asking him to make adjustments to it to suit their needs. He finally convinced them that it would be in their best interests to hire him to take care of them full-time, rather than get to their adjustments on his weekend time. In light of Bill's statement above, it is no surprise that they agreed. When Dave joined Sun, there were about 100 or so internal bloggers. As you can see, there are now over 1200! Dave takes pride in listening to "customers" to make Roller better and better. Dave is a rather modest guy but both in person and on blog, it is quite obvious that he has "a clue." I'd say that Dave is the conductor of the Sun blogs!
In Ch. 5 of "We the Media", Dan Gillmor quotes Bill Joy (who was) with Sun as saying, "most of the brightest people don't work for any one organization. Tapping the power of everyone is the best approach." You can find Sun's 1200+ blogs here. I had the opportunity to meet and interview Dave Johnson, developer of the Sun blogger software, Roller, which is how I was introduced to Sun's prolific set of bloggers. Dave created the Roller software and blogged about it as he created it, while working for another company. Sun liked the software, adopted it internally, and started asking him to make adjustments to it to suit their needs. He finally convinced them that it would be in their best interests to hire him to take care of them full-time, rather than get to their adjustments on his weekend time. In light of Bill's statement above, it is no surprise that they agreed. When Dave joined Sun, there were about 100 or so internal bloggers. As you can see, there are now over 1200! Dave takes pride in listening to "customers" to make Roller better and better. Dave is a rather modest guy but both in person and on blog, it is quite obvious that he has "a clue." I'd say that Dave is the conductor of the Sun blogs!
# posted by Karen Mishra @ 6:03 AM 
